Our Ethics and Sustainability

While conducting our research we discovered an organisation called the Fair Wear Foundation (FWF). They are a non-profit independent organisation that works with companies and factories to improve and ensure high standards are met and kept. Although not a certifying body, they work tirelessly to ensure that clothing is as ethical as it can be. While they realise that there is no such thing as 100% fair clothing (yet) this doesn't stop them trying to make this become a reality - step by step. For a company to be a member of FWF, they must satisfy the following criteria as a minimum:

  • Employment is freely chosen.
  • There is no discrimination in employment.
  • No exploitation of child labour.
  • Freedom of expression and the right to collective bargaining.
  • Payment of a living wage.
  • No excessive working hours.
  • Safe and healthy working conditions.
  • Legally binding employment relationship.
Fair Wear Foundation

We believe these are fantastic standards to be upheld but in reality, they should be standard across the board! It shouldn't be exceptional for this to be true, yet it is! The bigger and more popular companies like ours gets, the more the whole industry has to wake up and understand that consumers are waking up to the abuses!

All of our organic cotton is certified with  the Global Organic Textile Standard (GOTS) so we can be sure our suppliers are making the garments without harmful pesticides preserving the land and having better water management. The manufacturing processes use closed loop systems, which reduces waste. Also, finding a use for by-products with the unused material being recycled.

Innerstand and our suppliers make use of sustainable energy sources, such as wind and solar energy.

We pay a premium for our garments and we believe it is more than worth it. We don't believe that a product can be of top quality when it is made is appalling conditions. 

Our Process

We have a very different approach to many when it comes to the process of designing & manufacturing our products.
First of all, we design them all in-house - this is something that is done continuously - you wouldn't believe how many designs we have waiting for you!
Once designed, we then order the clothing from our carefully selected suppliers who have factories all over the world. We mainly use clothing that comes from factories in India & Bangladesh.
We get the order delivered directly to our UK printing, embroidery & labelling company. They are a member of SEDEX and all staff in the manufacturing facility are paid a minimum of the living wage - something we support! We have these functions carried out in the UK as we found that the quality was more consistent and we wanted only the best for you! We then get the clothing back to our distribution centre where it waits for you to order it before being dispatched to your address! 
Finally, we love getting feedback from you all about the things we love and the things you'd like to see added, changed or improved! This is the way we are able to keep delivering the best clothing possible at the best prices around!

Design Cycle

Suppliers and Materials

In the clothing industry, we understand that transparency is key to you both understanding and believing what we say to be accurate and true. Because of this, we are happy to share our main suppliers with you - the customer. This is not industry standard and you will be surprised by the big names that use the same (or much worse) suppliers! Our main two suppliers are members of the Fair Wear Foundation, they are Continental Clothing, and Stanley and Stella. They have a philosophy that was conceived from a belief that the textiles industry has to start acting a lot more responsibly. They are committed to genuine sustainability right through their supply chain. They also have a strong affiliation with Fair Wear Foundation (Corporate Social Responsibility) as well as having achieved high standard certifications (GOTS, OCS 100, OCS Blended, OEKO TEX, REACH). These prove their commitment to sustainable practices - and therefore ours! 




The Organic Cotton used is grown without genetically modified (GM) seeds, poisonous polluting pesticides & fertilisers or We pay a premium and decent crop price or wages. Cotton is alternated with food crops, giving farmers more diverse income while improving food security within the local community. Organic production preserves the soil, while conventional cotton production destroys it because it uses huge amounts of pesticides in its production.


Low Shrinkage Fleece

LSF is the most comfortable fleece fabric; made with 85% organic combed cotton and 15% polyester with 3 threads for optimal comfort and perfect resistance.
Fashionable: LSF + finishes guarantee the sweatshirt a fashionable look and excellent resistance. The matte effect results in a nice visual and soft touch effect.


All the fabrics are knitted by Continental Clothing are made using in-house facilities, and dyed with GOTS approved chemicals, using low water and controlled waste discharge processes, certified to OekoTex 100 Class I standard and conforming to REACH.

Organic certified fabrics are dyed in their zero-discharge dye house, where all the water is recycled in a closed-loop system.


Carbon label

The carbon footprint (CO2e) is the total carbon dioxide, methane, nitrous oxide, and other greenhouse gases emitted during the cultivation and harvesting of cotton, fibre processing, textile production, packaging, transportation, and warehousing. In January 2008, Continental was the first company in the world to calculate the carbon footprint and place the Carbon Reduction Label on textile products.

They have reduced the carbon footprint of one of their range of products by around 90% through a combination of innovative product design, low impact organic agriculture, efficiency in manufacturing, and by replacing standard grid electricity with renewable wind power. They do not use carbon offsets and their footprint calculations are certified by the Carbon Trust Certifications in the U.K.

It has been calculated that a single T-shirt from this company saves around 7 kilogrammes of CO2, whereas a hooded sweatshirt saves up to 28 kgs.

Carbon Trust


On top of this, Stanley and Stella joined Canopy in 2014 (www.canopystyle.org) to help protect endangered rainforests - isn't that awesome!

We are very passionate about ensuring that we work in ethical supply chains as you can see by the above! More info to come!!